Most marketers think that entering a few keywords on all pages of a site is what an SEO expert does. However, SEO professionals perform a range of tasks that go beyond keyword research.
They perform tasks such as testing and analyzing various elements of a website, optimizing website content, improving search engine ranking, and much more.
Let us discuss in detail the role and responsibilities of an SEO expert.
There are many tasks that the SEO expert performs, because SEO is not just adding keywords! Rather, it is a review, audit, analysis and research.
Among the main tasks, we find that he must be aware of the correct way to search for keywords, their percentage of appearance, and the percentage of competition for them, in order to add them or create appropriate content based on them.
The SEO expert should also be aware of how to place ads in Google and how to run them, and analyze their results to get the most out of them.
The SEO specialist must know the method by which a backlink is created and how to get a good backlink in a legal way and help the site to appear and increase Google’s confidence in the site, because there is a backlink that harms the site.
The SEO expert can also modify the previous content on the site, if the content does not meet the basic and good criteria for the content.
One of the tasks of the SEO expert is also to analyze Google ads for competitors and determine their goals, to create better ads than them and compete with them.
The SEO expert must be familiar with some programming languages or have a specialist in programming languages, in order to make the necessary modifications to some codes if necessary, in order to add improvements to the site or improve its speed.
An SEO expert can also review the editorial team and advise them on how to write content based on keywords.
The SEO expert can develop a content plan for a period of one or two months, according to the owner of the site, in order to write appropriate and well-designed content for Google, and he can also develop a plan for the site and implement it or give it to the owner of the site to implement it.
One of the tasks of the SEO expert is also to analyze the site and provide tips or a weekly report for the site, to know the status and performance of the site, and to measure key performance indicators to understand the number of submissions, the number of registrations, the percentage of sales to the site, the number of downloads, and more related things that differ depending on the nature of the content Posted on the site.
One of the secondary tasks of the SEO expert is the skill of communication, whether in writing or verbally, to communicate with the owner of the site, the company, or the service providers he works on, such as: excellent written and verbal communication skills (e-mail, phone, etc…).
These are some of the tasks that a seo specialist masters. Tell us your opinion in the comments. What are the tasks of a seo expert?