If you have not done this before we will teach you how to place an ad on YouTube in this article, you need to create the videos or image and ad copy.
For a source of ideas for creating a powerful YouTube video ad, be sure to check out our YouTube Ads guide. Every month YouTube releases a list of the best YouTube ads from around the world.
Before you begin to configure your advertising campaign, upload the marketing video to your YouTube account.
If you do not know how to create a YouTube channel and upload videos, this video will help you a lot
You can do this by logging into your YouTube account and clicking the small camcorder icon in the top right of YouTube. Then, just click on ‘Upload Video’..’
You will be taken to the upload window where you can select the file you want to upload.
Make sure to fill in all necessary information such as title and description.
After uploading the video, you’ll be ready to set up your YouTube ad campaign.
First, go to your Google Ads account.
Once logged into your account, click on “All Campaigns” in the right sidebar. Then click the big blue “+” icon to create a new campaign.
This will take you to a window where you will need to select the campaign type. Google currently offers 8 options:
Google Ad Campaign Types
You will need to define one goal that aligns with the main thing you want your campaign to achieve for your business.
You can choose the latter Create A Campaign without goals Guidance if you don’t know the exact goal
For example, if you want to use YouTube ads to increase the number of visitors to your website, you can select the “Website Traffic” goal. Then, as you continue setting up your campaign, you’ll see recommended features and settings that can help you generate traffic to your site.
To learn more about the target option, just hover your mouse pointer over it.
For more, the chart below provides more detail about video campaign goals and their subtypes.
You can add or remove a goal at any time. In addition, if you prefer, you can create your campaign without seeing the goal’s recommendations.
If you choose a campaign without a goal, you must choose the type of advertisement from the following list:
You can also view the topic here to learn about all types of YouTube campaigns in detail via this link
1- Choose a name
This is for internal use only, so choose a name that clearly describes your campaign. This will help you easily identify the campaign when you start running multiple campaigns in Google Ads.
Start by determining the average amount you want to spend each day. It’s best to start small at first. This way, you can test and optimize your ad campaign to ensure that you get the highest revenue from this campaign.
2- Determine the budget for the marketing campaign
You can also choose standard view mode or accelerated mode.
Standard will spread your budget throughout the day, while Accelerator will show your ads at every available opportunity and your budget will run out faster.
To get started, choose Accelerated View. This way you can quickly collect data that you can use to improve your campaign.
3- Choose the start and end date
Simply enter your start date and choose your end date (if you wish).
4- Select the audience for the campaign
This section allows you to select where you want your ads to appear. And since we’re creating a video ad, there are three options available:
YouTube search results: Ads can appear next to YouTube search results. (This option will be limited to TrueView discovery ads only.)
YouTube videos: Ads will appear on YouTube videos, channel pages, and the YouTube homepage.
Display video partners: This means that your ads will also appear across Google’s advertising partners.
In this example, we will leave the selection as is.
5- Select the language and location
Make sure to select the country and language in which you want to display your ad. Usually we choose (Arabic, English) ie Arabic and English
6- Define your pricing strategy
Now you need to choose how you want to pay for your campaign. Google Ads offers four options:
Maximum cost-per-view: These costs depend on the number of views and interactions your videos receive.
Cost-per-mille: You will be charged for each thousand impressions of your ad.
Viewable CPM (cost-per-thousand-impressions or vCPM): You will only be paying per thousand impressions when your ad has been fully seen.
For example, if the user arrives at the page without seeing the ad, you will not be charged.
Target cost-per-acquisition: Costs depend on actions viewers take, such as clicking on your ad.
In this example, our campaign goal is to increase the number of people visiting our site, so we will choose Target CPA.
This means that we will only pay viewers who click on the link to our site.
7- Choose the type of content that matches your brand
This section allows you to display your ads only on content compatible with your brand.
For example, if you work for a retail company that sells toys, you will not want your ads to show alongside violent or sexual content.
8- Exclude content
This section goes a little deeper by allowing you to opt out of sensitive content categories such as “Tragedies and conflict” and “sensitive social problems”.
Before you start choosing your audience, be sure to give this ad group a name. So you can use the same audience selection for future ad campaigns.
Select your country
This is the first stage of focusing on your target audience.
Ads let you decide whom you want to reach with options like gender, age, parental status, etc.
Focus on your target audience
In this section, Google Ads gives you plenty of options to find your ideal target market. It pays to explore them and be as specific as possible.
Then, you can choose the specific type of content you want your ads to appear on. Enter the target keywords and then enter or place the target keywords in the box using one word or phrase per line.
You can also use the Get keyword ideas tool to find relevant keywords to target.
Simply select any related topics to display your ads on content related to specific topics.
Choose the location of your ad
You can now select specific places where you want your ads to appear. If you leave this section blank, your ad will appear anywhere on YouTube.
Next, use the search bar to find your marketing video. Or if you haven’t uploaded your video yet, click the link to upload it to YouTube.
Once your video appears, select it by clicking on it.
Finally, you need to select your video format. The ads will show you the available options based on the campaign choices you made earlier.
Next, make sure to add the URLs, CTA, and Address.
To finish, simply click Save and Continue, then click Continue to campaign.
Congratulations, you just finished setting-up your first YouTube ad campaign!
In this video, you can also learn how to make an advertisement completely
At the end of the article, we hope that you have learned how to place an ad on YouTube, especially since we have explained it in a very easy and simple way.
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how much does it cost to run ads on YouTube?
On average, the price of a YouTube ad ranges from $0.10 to $0.30 per view or action, with an average daily budget of $10. This means that every time someone views your ad or interacts with your ad, such as clicking on a call to action, you pay about $0.10 to $0.30.
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